The promotional tools to be used will be the television, as it reaches a wider area and a bigger population. Secondly the use of newspapers as the target group is an ardent reader of the news. The door to door campaign as it approaches more customers.
The organizational survey is meant to reveal employee satisfaction in the organization. It is a survey that sets out to identify employee involvement in the changes in the workplace. The first five questions are meant to gather general information on employees’ involvement in policy and decision making, and how they felt about this.
To achieve this they need to enlarge the job, this entails the addition of variety in the job and the use of horizontal loading. Addition of more activities and the involvement of colleagues should change the task design. The management should also use job rotation, this means that they move employees from one task to another; this reduces boredom and dissatisfaction and assists in making of schedules easier. Ms. Barton’s should move the sales clerks from the sales front and exchange with the stocking and stores department.
The first issue in this model is the identification of the individual’s inputs; these are the staff’s knowledge of the job, their work experience, abilities, and traits. These should be matched to the job context, by considering the task design involved in increasing sales, the working environment to the staff’s inputs.
Once the clerks of the department stores have acquired a motivated behavior, they will be focused to the task of increasing sales and the actions that need to be taken as a team to increase these sales. They will also have intensified their efforts in the accomplishment of the task, by increasing their efforts and by working hard.
As an augmented product her producers and promoters have surrounded her with products that market her further. One of them is the live performances, either in tours, concerts and disco. Rihanna has been marketed through pictures and posters that are autographed by the singer or prints of the autograph. They also sell T-shirts, caps, and other collectables with the label Rihanna.
Rihanna as a core product is one that offers entertainment in form of music to her audience. Her style and her music are a R&B style of music she has the following albums currently in the market; ‘Good Girl Gone Bad’, ‘If It's Lovin That You Want,’ ‘Pon de Replay’, ‘A Girl Like Me’, ‘S.O.S’, ‘Unfaithful’, ‘Break It Off’, ‘Umbrella’, ‘Take a Bow’, ‘Disturbia’ and ‘Russian Roulette’ and currently ‘Rated R’. Rihanna has had some of her music in collaboration with other stars like Jay-Z, Ne-yo, Timbaland and Strargate Chris (2007).
This market report is based on Rihanna, it s about her as a product and the products and services she lenders. Her music has captivated many, and the future of her career depends on many factors.