The promotional tools to be used will be the television, as it reaches a wider area and a bigger population. Secondly the use of newspapers as the target group is an ardent reader of the news. The door to door campaign as it approaches more customers.
The use of brochures and posters to reach the smaller and individual customer. The promotion will entail the advertisement of the product based on the benefits it will offer, the use of success stories from the program in other parts of the world. The media to be used is the print, internet, television, billboards, posters and brochures. The use of success stories should proved the physical evidence of the product. The brochures will show the specifics of the training and the units entailed in the training.
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