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Latest Blogs

25 Nov
20 Nov

The Emergence of Guerrilla Marketing

How Did Guerrilla Marketing Emerge? Guerrilla marketing arose as a result of the transition away from traditional print, radio, and television marketing to electronic media. Jay Conrad Levinson originated the term in his 1984 book Guerrilla Marketing. Its purpose is to generate buzz around a product or brand in order to improve the possibility that Read more

15 Nov

Importance of Brand Awareness

Brand awareness is a metric that measures customer recall and recognition of a brand. Brand management requires assessing and forecasting customer behavior. As a result, brand awareness is a critical input for current advertising and marketing activities. When it comes to promoting a new product or rejuvenating an existing one, brand recognition is crucial. In Read more