Month: April 2012

Essay: Geely’s Perspective on the Acquisition of Volvo

Sample Essay Acquisition of Volvo

The acquisition of Volvo was certainly done from a friendly perspective. It was in fact a deal between the two parties. Analysts, media experts, and other connected sources named it a merger. There are many factors that made this deal take place in friendly conditions. From a Chinese perspective, the acquisition was a big deal for its automobile industry.

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Essay: Designing the web content

Sample Essay Designing the web content is the most difficult part of a web traffic plan. It is similar to adding a taste in an edible product. The site design directly relates to users’ choice and individual preferences. Information Technology (IT) services have a great focus on site architecture which the web designers perceives as similar as the users’ mental model. However, user satisfaction of web content is a by product of different elements in site architecture. (more…)

Essay: Social Media Networks

Sample Essay It is just the recent past when the social media marketing concept has emerged so fast that it made communications easy and quicker for people from different professional and social backgrounds. Social networking websites such as Facebook, Twitter, MySpace, etc are becoming so popular that communication with thousands of people at a time has become easier. (more…)

Essay: Viral Marketing Strategy

Sample Essay Achieving success in such turbulent markets was becoming difficult with traditional channels (Owen, Humphrey 2009). Considering the case with MarketNet, it offers a web page that claims to have a great platform to share information on and to have mentoring activities in place. Getting this will require word-of-mouth communication and a viral marketing strategy. For instance, CQU students can become a great strength in viral marketing for MarketNet. Promotions such as wall posting, sub-branding (pages that link to other services’ URLs offered by MarketNet) and group discussion are the key forces for viral marketing. (more…)

Essay: Achieving the pretax profit target

Sample Essay - Pretax Profit Target

Every forecasted function or model has its own limitations. At the same time, there is great strength in the projections made for future goals. For instance, if we take sales forecast what special characteristics can a firm built to achieve its sales target? It can maximize production, get flexible on operating leverage or it can go for product development i.e. product mix. The table below shows the key strengths and weaknesses of this model:

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Essay: Scope of Web 2.0 in Social Networks and Marketing

Sample Essay Social networks are the key entities that used web 2.0 as an effective medium for sharing and communicating information. This technology has a huge scope in the future for both social networks and businesses or for both of them as a sole achiever in the same business interest. There are a number of social networks currently being working over the internet but are unstructured and not aligned with core services due to negligence and lack of information. As technology holds a firm grip in business and continues to do so in the future as well, the scope of web 2.0 will simultaneously grow (Dasgupta et al. 2009). (more…)

Essay: Showing High Compatibility with Product

Sample Essay

First, we look at the international trade environment which is shared by four different institutions: Politics, Culture, Trade, and Finance. Then comes the international business strategies where strategic measures play a pivotal role in going global, marketing, production, Human resource, politics, and finance are the priorities (Rugman, Hodgetts, 3rd Edition). For England there are many reasons which show high compatibility with the product and the international business environment and strategies:

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Essay: Identifying Information Types and Sources

Sample Essay

There are two types of information sources: Primary and secondary sources. The primary source of information is the information that is specifically gathered for a particular purpose such as questionnaires, surveys, etc. whereas, a secondary source of information provides already existing information (Small Business Notes). For instance, this paper uses a secondary source of information.

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