It is just the recent past when the social media marketing concept has emerged so fast that it made communications easy and quicker for people from different professional and social backgrounds. Social networking websites such as Facebook, Twitter, MySpace, etc are becoming so popular that communication with thousands of people at a time has become easier.
Social media marketing is now a channel for advertisers to promote the products of some big corporations with global operations. On the other hand due to tough competition in the market, brands can be easily broken or built via social networking sites. To cope up with this, marketers are now focusing on innovative ad concepts and creativity in strategic aspects. This has led them to find different methods and channels of media marketing such as personal blogs, web portals, and online message boards etc allowing companies to enter potential markets with marketing strategies that are way too different from the traditional means such as print media advertisements.
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