Organizations are expanding globally to capture a large customer base and increase their revenues. They intend to take advantage of growing markets for their products internationally. However, reaching geographically dispersed consumers is not an easy job for the management; they need to adopt appropriate strategies for achieving these objectives. (more…)
The core objective of a firm has remained to maximize their profits and their shareholders’ value. Since many years organizations have operated to achieve financial benefits from their business activities. However, globalization has imposed innumerable challenges on these companies making it difficult for them to compete. (more…)
On average each American is exposed to approximately 500 advertisements every day. Despite many people have focused on negative impacts of advertising such as it persuades consumers to buy a product that they may not need; however, there are also several positive impacts of advertising. In several circumstances, advertising has delivered social messages for instance, “Friends don’t let friends drive drunk”, and at the same time, it is useful for fostering competition and innovation. (more…)