Essay: The Motive behind the Acquisition of Volvo

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Sample Essay

In the middle of 2010, a long-term strategic plan of Geely group turned to be a success story for the company when it acquired Volvo from Ford Motors (Nicholson, 2010). Geely is the leading automotive Chinese group and currently stands among the top ten Chinese automakers. It is however believed that acquiring Volvo is the biggest overseas acquisition China has so far witnessed in its automotive industry. The motive behind this acquisition is aimed at the fulfillment of Geely’s global strategy.

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Essay: Funding Sources for the Acquisition of Volvo

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Sample Essay

The acquisition of Volvo was not too simple as a strategy for the Chinese global automotive business. Initially, the deal between Geely and Volvo remained under negotiations for long and then finally approved for an overall acquisition value of $2.7 billion (Flaherty, Webb, 2010). Geely was financially strained during the deal, and the funding for Volvo’s acquisition was backed by Chinese financial institutions and regional authorities. The strategy behind the funding was to collect funds in an integrated way that may not necessarily put pressure on a single source. These sources were Chinese commercial banks and regional bodies, who were asked to fund the deal because Geely itself was financially strained (The Local, 2010).

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Essay: Geely’s Perspective on the Acquisition of Volvo

by bernard Business Studies, Sample Essays

Sample Essay Acquisition of Volvo

The acquisition of Volvo was certainly done from a friendly perspective. It was in fact a deal between the two parties. Analysts, media experts, and other connected sources named it a merger. There are many factors that made this deal take place in friendly conditions. From a Chinese perspective, the acquisition was a big deal for its automobile industry.

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Essay: Designing the web content

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Sample Essay Designing the web content is the most difficult part of a web traffic plan. It is similar to adding a taste in an edible product. The site design directly relates to users’ choice and individual preferences. Information Technology (IT) services have a great focus on site architecture which the web designers perceives as similar as the users’ mental model. However, user satisfaction of web content is a by product of different elements in site architecture. (more…)

Essay: Social Media Networks

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Sample Essay It is just the recent past when the social media marketing concept has emerged so fast that it made communications easy and quicker for people from different professional and social backgrounds. Social networking websites such as Facebook, Twitter, MySpace, etc are becoming so popular that communication with thousands of people at a time has become easier. (more…)

Essay: Viral Marketing Strategy

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Sample Essay Achieving success in such turbulent markets was becoming difficult with traditional channels (Owen, Humphrey 2009). Considering the case with MarketNet, it offers a web page that claims to have a great platform to share information on and to have mentoring activities in place. Getting this will require word-of-mouth communication and a viral marketing strategy. For instance, CQU students can become a great strength in viral marketing for MarketNet. Promotions such as wall posting, sub-branding (pages that link to other services’ URLs offered by MarketNet) and group discussion are the key forces for viral marketing. (more…)

Essay: Achieving the pretax profit target

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Sample Essay - Pretax Profit Target

Every forecasted function or model has its own limitations. At the same time, there is great strength in the projections made for future goals. For instance, if we take sales forecast what special characteristics can a firm built to achieve its sales target? It can maximize production, get flexible on operating leverage or it can go for product development i.e. product mix. The table below shows the key strengths and weaknesses of this model:

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Essay: Scope of Web 2.0 in Social Networks and Marketing

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Sample Essay Social networks are the key entities that used web 2.0 as an effective medium for sharing and communicating information. This technology has a huge scope in the future for both social networks and businesses or for both of them as a sole achiever in the same business interest. There are a number of social networks currently being working over the internet but are unstructured and not aligned with core services due to negligence and lack of information. As technology holds a firm grip in business and continues to do so in the future as well, the scope of web 2.0 will simultaneously grow (Dasgupta et al. 2009). (more…)

Essay: Showing High Compatibility with Product

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Sample Essay

First, we look at the international trade environment which is shared by four different institutions: Politics, Culture, Trade, and Finance. Then comes the international business strategies where strategic measures play a pivotal role in going global, marketing, production, Human resource, politics, and finance are the priorities (Rugman, Hodgetts, 3^rd Edition). For England there are many reasons which show high compatibility with the product and the international business environment and strategies:

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Essay: RIM’s SWOT Analysis

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Sample Essay The company also needs to be wary of some external threats with regard to its growth plans (SWOT Analysis). Google and Apple are taking advantage of the talent pool available in their respective areas and may be able to get better engineers into their R&D departments leading to better innovation. RIM needs to react soon to this or it may get left behind in the fast-moving industry (Beamish). Major competitors are also accessing RIM’s talent pool at Waterloo, recognizing it as one of the best in the world which may further diminish the supply for the company at a time when it needs to grow in terms of personnel. (more…)

Category: Business Studies

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Sample Essay Acquisition of Volvo

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