Month: July 2012

Essay: Rihanna as an Augmented product

As an augmented product her producers and promoters have surrounded her with products that market her further. One of them is the live performances, either in tours, concerts and disco. Rihanna has been marketed through pictures and posters that are autographed by the singer or prints of the autograph. They also sell T-shirts, caps, and other collectables with the label Rihanna.

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Essay: Rihanna as a core product

Core product

Rihanna as a core product is one that offers entertainment in form of music to her audience. Her style and her music are a R&B style of music she has the following albums currently in the market; ‘Good Girl Gone Bad’, ‘If It's Lovin That You Want,’ ‘Pon de Replay’, ‘A Girl Like Me’, ‘S.O.S’, ‘Unfaithful’, ‘Break It Off’, ‘Umbrella’, ‘Take a Bow’, ‘Disturbia’ and ‘Russian Roulette’ and currently ‘Rated R’. Rihanna has had some of her music in collaboration with other stars like Jay-Z, Ne-yo, Timbaland and Strargate Chris (2007).

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