Characteristics of Viral Marketing

Any firm of any size may create viral marketing campaigns that can stand alone or as part of a larger traditional strategy.

These campaigns may employ a variety of methods to appeal to users’ or viewers’ emotions, promote awareness of a noble cause, and make it simpler to absorb and distribute information.

Influencer marketing typically enlists the help of someone with a large following. Because of the utilization of social media as a “force multiplier,” viral marketing is faster and less expensive than traditional marketing methods.

Because it may receive so much traffic in such a short period of time, it has the potential to attract mainstream media attention.

As communications are edited, misinterpreted, labeled spam, or called out for missing the target on social media, viral marketing initiatives may backfire. Viral marketing success can be difficult to assess.

Advantages and Disadvantages of Viral Marketing

Viral marketing allows firms to better sell their products by reaching out to consumers who might otherwise be unreachable through traditional marketing methods. The corporation may now enter new areas and perhaps extend its client base as a result of its expanded reach.

The cost of viral marketing is a small fraction of the cost of traditional advertising. Promotion is practically free when customers tell others about their positive experiences with a company’s products and services.

Viral marketing can sometimes elicit a reaction that is the polar opposite of what was intended. Consumers are more likely to spread bad news than happy news, and studies suggest that negative news elicits a higher emotional response.

Customers are unlikely to share if they fear the viral campaign would risk their privacy and security. Previous failed viral marketing initiatives may have a negative impact on future campaigns.

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