Viral marketing tries to spread information about a product or service from person to person via word of mouth, the internet, or email.
The goal of viral marketing is to induce individuals to share a marketing message with their friends, family, and other connections, increasing the number of people who see it exponentially.
What is Viral Marketing
Viral marketing tries to spread information about a product or service from person to person via word of mouth, the internet, or email.
The goal of viral marketing is to induce individuals to share a marketing message with their friends, family, and other connections, increasing the number of people who see it exponentially.
“Viral” refers to something that spreads swiftly and extensively among its target audience in viral marketing.
Though the dissemination of a message occurs spontaneously, viral marketing is a purposeful operation. As a result, despite its roots in conventional word-of-mouth marketing, social media provides the ideal environment for viral marketing.
Examples
Hotmail, a free web-based email service that began in 1996 and contained an integrated advertisement and direct link asking recipients to join up for an account, is a well-known example of early viral marketing.
The ALS Ice Bucket Challenge is another illustration of how diverse viral marketing can be. The ALS Association used the ice bucket challenge to promote awareness and funds before it became popular.
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