Essay: School Marketing

Sample Essay – School Marketing

School marketing differs from popularly known industrial marketing in that it aims at improving the quality of life of individuals rather than manufacturing products and making superfluous sales (Wynne, 2007, p. 45). Therefore, the school marketing plan shall encompass a sales or promotion plan, communications and advertising. In other words, the school marketing strategy shall focus on designing, implementing and controlling educational programs that seek to increase the acceptability of educational ideas to a target group in the society.

In order to do this, the marketing strategy shall utilize key principles like concept development, facilitation, incentives, consumer research, market segmentation, and the exchange theory to maximize target group response and communications through media. Thus, administrators should design a marketing plan geared towards changing the life of learners. This can be reflected in the marketing plan by designing strategies that resonate with faculty.

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