Category: Business Studies

Please view our sample essays on business studies in this category.

Essay: Target Market Decision

One of the decisions the retailers have to make is the target market decision. They have to define its target market for the ZENN cars and decide how the market ought to be positioned. This is very important for ZMC, because the other marketing decisions for example the pricing, promotion; product assortment and place all support the position according to the market segment. Having a well defined target market enables the retailers to avoid the costs incurred when they try to please everybody to an extent of not even knowing how the car will impact consumers. They also have to make the target market decision to avoid conducting wrong positioning. The decision would help the company, for example, to avoid wasting resources trying to market the car to target markets such as children or teenagers.

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Essay: Target Customers Range

Panera should broaden its target customers range from the 25 - 50 people that earn between $40,000 and 100,000 a year to 18 to 70 year old and people that earn more than 100,000 a year. This is recommended because Panera’s high brand equity has enabled it charge premium prices for its food products and the strategy has been successful in the past.

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Essay: Growth of Financial Institutions

The growth of financial institutions as well as that of the microcredit bodies is attributed to the efforts of global institutions which offer support through the MDGs. With the objective of eradicating poverty through collaborative efforts and global partnerships, these bodies work hand in hand with organizations like the World Bank and the international monetary fund to find sustainable solutions (UN, 2005).

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Essay: Ethics in the organization

In the organizational contexts, organizational communication is considered as a field that reviews, analysis and censures the responsibility of communication in an organization. This paper evaluates humans’ reaction towards information that is required to make rational decisions. In an organization, individuals are required to behave in coherent ways to evade making unrational decisions.

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Essay: Selection methods at Outback Steakhouse

Discuss how employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage.

It is important for any firm to have an employee selection process that will meet its needs. There are factors that an organization needs to consider when selecting employees these are like the skills needed for the job, the selection design, get most out of the selection process and how to bring the new employee on board Billikopf (2006).

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Essay: Employee motivation theories

As Ms. Barton plans to see Mr. Cornwall, there are issues she intends to discuss with him. The first is concerned with the chain of command, and the management of the staff. The fact that Ms. Barton was their immediate supervisor she was better placed on the advising capacity to the management. The fact that Ms. Barton was aware of the kind of relation the staff in her departments had, she was in a better position to inform and implement the changes that were required to increase sales.

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