The first issue in this model is the identification of the individual’s inputs; these are the staff’s knowledge of the job, their work experience, abilities and traits. These should be matched to the job context, by considering the task design involved in increasing sales, the working environment to the staff’s inputs.
At the same time they needed to incorporate reinforcement and supervisory support and coaching. These are paramount in the enforcement of the new changes and tasks. The consideration of the social norms and organizational structure would have helped Mr. Cornwall to understand the relationships between the staff and the best way to use them to an advantage. By applying the motivational processes, by arousing the staff’s interest, giving the interest attention and direction and the use of intensity and persistence to achieve behavioral change. In the process Ms. Barton and Mr. Cornwall will have created a motivated behavior in the staff.
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