The customers attracted to this firm are in great numbers ranging from children to adults. The display of the chocolates makes all children push their mothers into the shops to have one of the chocolates. On entering the shops, the walls have a Chantal’s artistic background made up of pink icing mixed with sugar chandelier.
Both the background and the display of the products (luscious chocolate bars and truffles by the windows of the shops) in the shops are the value drivers, which make people to buy chocolates even if they had not made that decision earlier. You walk past those hosp and find yourself inside asking for one of the chocolates.
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