As a market leader, Walgreens has placed a lot of effort into advertising itself. Advertising is the number strategy for any company seeking to acquire a huge market share. In advertising itself, Walgreen has not been left behind by the other competitors in the market. The company has placed its advertisements in every region where it has got a store (Biesada, 2006).
Billboards have been put up to advertise the products and rates that the store offers. The company has also made use of the media to market itself. It has placed advertisements of its offers in the newspapers and also television. By doing this, the company has ensured that its products are widely known to the public and that it is the first choice of retail store for anything the customers need.
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