As early as 1994, at the Vancouver conference dubbed “writing through race”, it was revealed that the media was responsible for distortion of information that was critical and touched down the lives of the minorities.
The conference suffered scathing criticism when it attempted to exclude the white reporters in some sections in order to provide the reporters of the minority descent an avenue to comfortably share their experience. This was viewed as an attack to the status quo and the conference was later condemned by the Canadian media as typified by acts of racism. (John, pp. 46)
Advertising in the media has also received scathing attack for its role in reinforcing the prevalent condition of discrimination against the mainstream media.
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