Triple Bottom Line in Business - The core objective of a firm has remained to maximize its profits and its shareholders’ value. For many years organizations have operated to achieve financial benefits from their business activities. However, globalization has imposed innumerable challenges on these companies making it difficult for them to compete. (more…)
On average each American is exposed to approximately 500 advertisements every day. Despite many people having focused on the negative impacts of advertising such as it persuades consumers to buy a product that they may not need; however, there are also several positive impacts of advertising.
In several circumstances, advertising has delivered social messages for instance, “Friends don’t let friends drive drunk”, and at the same time, it is useful for fostering competition and innovation. (more…)