To prevail over the fierce local and international competition, Domino’s Pizza is required to increase the number of stores and franchisees in the international and in the domestic market. During the 2010 financial year, the Domino’s Pizza needs to ensure that it raises its number of franchisees and Domino’s owned stores to 9,229; this is based on the fact that, since 2006, the number of Domino’s Pizza franchisees and Domino’s Pizza stores has been raising.
It rose by 287, 258, 149 and 226 in 2006, 2007, 2008 and 2009 correspondingly. This can be translated by an average per year increase of 230 stores. The increase this will guarantee that Domino’s Pizza sustains its share market whilst intensifying its operations the pizza category of business.
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