What influences the pricing of Rihanna’s products is popularity, in the music industry the pricing and the worth of a musician are determined by their popularity. The more hit singles they release the more their earnings.
The market conditions also determine the price of the product. In the music industry, the need for the latest music style is a factor. What the market currently needs determines the pricing. A shift from the traditional R&B to the new mix has caused Rihanna to gain popularity, the songs mixed with different themes and with a littleCaribbeantwist that she posses have boosted her sales. The business competes on non price factors like popularity, the lifestyles of the pop star, the scandals that surround them, they thrive on the life of the musician more and the current market interest of the musicians music styles.
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