In the past two centuries, we have seen that the businesses which once used television and radio to convey their messages to the public are now exploring the horizons of the internet. The young generations were born with the internet. For this generation, this technology is the readily available source for information and education. Businesses therefore are working hard to tap into this market and reach their target viewers.Our appetite for information as consumers is never ending. We grab hold of whatever information source we have available, and don’t let go. To keep our selves at pace and updated with the rapidly changing world, people’s demand for the information in all the platforms is rising. Even though no platform including broadcast radio, television, and telephony is loosing business, a change in people’s trend is being noted. Consumers have started using the new media more frequently and as their first choice for information. This is leading us quickly to a point when TV viewing will decline and new media will overtake. Businesses have noticed this trend. They are shifting their marking expenditure from the traditional media and more towards new media. In the past, print and television was the main source for advertising. Now alot of investment is being made towards capturing the advertising opportunities on the web.
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