Sample Essay Achieving success in such turbulent markets was becoming difficult with traditional channels (Owen,…
Social networks and cost to marketers have a strong corresponding relationship in today’s World Wide Web. They are becoming more and more cost efficient as the users’ bargain power increases. To consider the aspect of prices MarketNet has a portal on facebook which charges market compatible rates.
In year one MarketNet has to launch more web contents and build more users. If responsive is there it means that users are not incurring time and energy cost, which is simply a return to MarketNet. Price skimming is the strategy that should be used by MarketNet. In this strategy serving the top layer of market is very important i.e. addressing only to primary users from CQU. In year one MarketNet will only incur costs to service, that caters to the top layer of group page (Barchel 2007).
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