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Jonah does not offer Alex straight answers to his problems but he asks him questions which he has to answer by the use of his (Alex), common sense. This makes the book very simple to understand because the answers to the questions are understandable to any person. There is no use of technical terms in the book and this makes the book very easy to read and comprehend. Some of the problems that investors and managers face when running business just need commonsense to solve as evidenced by Alex as he goes in his journey of life. He has been given only ninety days to save his job and thus he has to make important but simple decisions in a very short time.