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The United States economy is a consumer driven economy. In such an economy, it is vital to frequently measure the attitude of its consumers. In order to understand subjective attitudes of individuals, psychologists put to use the attitude surveys and translate this research into empirical data. It is possible to differentiate attitude from interest and personality traits. According to Hogan (2007), attitude is normally linked to an object. Attitude comes up as a result of the collective behavioral thoughts, feelings and actions which an individual portrays in response to an object or as a result of an object.