Essay: Strategic Management

In 1886, the Statue of Liberty was unveiled in the New York Harbor and Coca-Cola made its debut in Atlanta. It was developed by pharmacist John Pemberton at the Jacobs’ Pharmacy during a moment of inspiration and sheer curiosity. The cola drink was later branded Coca-Cola and in its first year, sold a paltry 9 glasses a day. A century later, The Coca-Cola Company has churned out more than 10 billion gallons of syrup which have been used for its carbonated-drinks range (Pendergrast, 1993).

As CEO of this multi-billion company, I have set goals that will enable me maintain top performance and profits. Our range of carbonated soft-drinks, led by Coca-Cola will be broadened in order to attract more profits while at the same time provide diversity for our esteemed customers. It is also important to ensure efficiency and cost-effectiveness at all levels of production. By collaborating with our bottling partners to provide our customers with creative and consistent products, we will be able to maintain profitability across all channels

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