Academics Critique Analysis in PR Field

Critique Analysis in PR Field

In 1999, the wide acceptance of the four models was challenged by Hutton. He argued that the theoretical requirements were not effectively met by these models and they also failed the test of empirical confirmation. Following this, the normative fourth model of two-way symmetry was challenged by Holtzhausen in 2000. Criticisms were also forwarded by Lauzen and Dozier in the same year.

The power inequality of the symmetrical model was their main concern. The irreconcilable differences between the powerless publics and organizations and the separate issues of powerless publics were not completely addressed by the excellence model.