The social aspect can be explained as the way people of a place behave. The aviation industry targets people both local and international as their customers. It follows that the management should consider the interest of its targeted customers to ensure it is able to serve them better. For instance, there are customers who are interested in cheap means of transport and thus may be forced to opt for road transport (Shaw, 2007).
It is the responsibility of the marketers in the aviation market to do thorough research on this issue and thus be able to price their prices as low as possible to attract such customers. Other customers are interested in the faster and comfortable forms of transport. The aviation industry will have to target to serving these customers. With the growth in technology, people who use air transport opt for online booking to save time. This implies that all the organizations in this industry should provide booking services online with detailed information on how the organization operates.
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