Category: Business Studies

Please view our sample essays on business studies in this category.

The Emergence of Guerrilla Marketing

How Did Guerrilla Marketing Emerge? Guerrilla marketing arose as a result of the transition away from traditional print, radio, and television marketing to electronic media. Jay Conrad Levinson originated the term in his 1984 book Guerrilla Marketing. Its purpose is to generate buzz around a product or brand in order to improve the possibility that Read more

Importance of Brand Awareness

Brand awareness is a metric that measures customer recall and recognition of a brand. Brand management requires assessing and forecasting customer behavior. As a result, brand awareness is a critical input for current advertising and marketing activities. When it comes to promoting a new product or rejuvenating an existing one, brand recognition is crucial. In Read more

Characteristics of Viral Marketing

Any firm of any size may create viral marketing campaigns that can stand alone or as part of a larger traditional strategy. These campaigns may employ a variety of methods to appeal to users’ or viewers’ emotions, promote awareness of a noble cause, and make it simpler to absorb and distribute information. Influencer marketing typically Read more

Socialism vs. Capitalism

Essay on Socialism vs. Capitalism The conceptual underpinnings of declared or implied aims, and ownership and production systems of socialism vs. capitalism economies differ. Fundamental economics, such as the supply and demand framework, is where socialists and free-market economists agree, but they disagree on how it should be applied. The functional distinctions between socialism and Read more

How Does an Economy Form and Grow?

Economy Form An economy form organically from a collection of human actions in a spontaneous order similar to language. Individuals trade with one another to raise their living levels. When labor is more productive, higher living standards are feasible. Specialization, technical innovation, and working capital all contribute to productivity. Increased productivity is the only way Read more

Understanding Factors of Production

The inputs required to create a thing or service are known as factors of production, and they include land, labor, entrepreneurship, and capital. The present concept of components of production is mostly based on a neoclassical economics perspective.It combines previous economic theories, such as socialism’s idea of labor as a component of production, into a Read more

Marketing Essay on Systematic Risk

Marketing Essay on Systematic Risk – Systematic risk can only be minimized by hedging or employing the proper asset allocation strategy, not through diversification. Furthermore, systematic risk refers to the risk that exists throughout the whole market or market sector. The overall risk that is intrinsic to the financial market or a complete sector and Read more