Essay: Strategic Management
In 1886, the Statue of Liberty was unveiled in the New York Harbor and Coca-Cola made its debut in Atlanta. It was developed by pharmacist John Pemberton at the Jacobs’ Pharmacy during a moment of inspiration and sheer curiosity. The cola drink was later branded Coca-Cola and in its first year, sold a paltry 9 glasses a day. A century later, The Coca-Cola Company has churned out more than 10 billion gallons of syrup which have been used for its carbonated-drinks range (Pendergrast, 1993).