Essay: Training of retailers

Sample Essay

Incorporated in study of consumer behavior should be training in which the retailers should be able to be acquainted with the uniqueness of each specific customer.  The retailer should be able to know how to approach the consumers in asking the assistance they may need; this refers to knowing the language to use.

The retailers should be made aware that the tastes and preferences of the consumers are driven by the traits inside an individual rather than the visible traits on the employee.  Efforts should be made such that the consumers with visual impairment are included in the marketing practices so that they feel important since they are participating. They should also feel understood and thus have a sense of belonging. These types of consumers are not only interested in structural accommodations but need to be recognized through social accommodation.

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