Essay: The tourism industry focuses on market demand

11 Oct

Essay: The tourism industry focuses on market demand

Sample Essay

Generally, as envisioned by Ravens (1996), the tourism industry focuses on market demand by attempting to foster, maintain and expand the market world which mostly draws it away from focusing on maintaining the product or experience. The addition of facilities and infrastructures to cater for the demand result in the destruction of pristine environment and the indigenous experience which ecotourism attempts to reverse by reducing these impacts of tourism.

Ecotourism maintains a supply oriented management perspective with primary considerations being the nature and resilience of the resource, cultural or local community preferences and interpretive conservation programs (Badan & Bhatt, 2005). Tourism on the other hand, focuses on individual experiences that may overlook the relevance of in-depth learning of the natural environment and indigenous knowledge essential for changing people’s attitudes and perceptions.

Nature based tourism is seen as a subcomponent of alternative tourism and ecotourism is highlighted as being part of both alternative and natural based tourism. This is because nature plays a big role in both. In addition, the interaction between natural environment and adventure travel are components of adventure tourism. This points to adventure travel with certain risky elements which when lowered become logical extensions of ecotourism (Dimitrios, 1998, p.517).

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