The core school’s central activity is about passing of knowledge and skills to the learner for mutual benefit. In this regard, knowledge generation activity has been updated to include promotion of education to the local and global community (Wynne, 2007, p. 342).
Therefore, education promotion to the community has become a daunting challenge to educational institutions leaders. However, there is a simple way to actualize this promotion and selling of educational brand to the community: media do the trick. Unfortunately, there should be good working relationships between school and the media, before the local media start to selling school’s brand. This leads to the next section that shall involve reiterates strategies that shall be used to enhance a healthy relationship between school and media to facilitate its vital role in education marketing.
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