- The profitable objective is to make a profit margin of 10% on the capital invested by the early 2011.
- The objective of this company is to increase sales by 30% by the end of 2010, this should help in the profit margin target.
- The objective is to increase the customer base and diversify the age group by the end of 2010.
- The objective is to survive the current recession
- The objective is to increase the number of collectable items by the introduction of a clothing and cosmetic line by 2012.
- To make Rihanna the preferred female idol by the end of 2010.
- The promotion on the reduction and fight against piracy
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