To achieve the above objectives and the satisfaction based on the augmented aspect of the product, the following recommendations were made. The introduction of a clothing and cosmetics line should be implemented with the use of Rihanna’s style and tastes in order to market them as ‘her’. This is in consideration that the fan is in need of her signature products. This should increase sales as more and more consumers idolize her.
The diversification of the collectible line will help to increase sales. The use of a reputable public relations firm should help Rihanna improve her image in order to meet the objective of the preferred female idol. In order to survive the current recession, there is a need to budget and stick to the budget and allocated funds. At the same time making wise investment decisions by grabbing the opportunities as they present themselves. The current depressing times due to a bad economy should help us increase sales by writing songs that will appeal to the general population, this will, in turn, assist in the widening and diversifying of the age group.
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