Essay: Pricing recommendations for Rihanna

29 Jul

Essay: Pricing recommendations for Rihanna

The prices chosen should be such that as much as we are targeting a big profit by the end of the year, we should put into consideration the recession. One way to do it is to make the products accessible, by making the price pocket friendly.

This should be considered since majority of the fan base are the African American, who have a high unemployment ratio. Going with the current recession, a small price reduction and an aggressive market campaign should help the product survive recession. This will also help with the piracy aspect.

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