Essay: Outlook for Coca Cola Company

Sample Essay The outlook for the Coca-Cola Company is very positive as the company is actively diversifying its product portfolio and investing in emerging markets through acquisitions in order to increase operations for the company and the target market of the company around the globe. The CEO of the company Brock mentioned that “in a year characterized by significant cost increases, we have maintained a sharp focus on our key operating objectives and achieved important success in strengthening our brand portfolio, improving our effectiveness and efficiency, and creating a winning and inclusive culture.” (‘Coca-Cola Enterprises Inc.’, 2007) The company is investing heavily in the Latin American and Eurasian and Asian markets to leverage itself against its competitors like PepsiCo who has been more prudent and applying these strategies for the past few years already.
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