The music manager who is responsible for the publishing of the music, the most important aspect of the music distribution is the sales part. Once the sales begin it is easy for the promoter to distribute the products.
The radio is one of the intermediaries used; it is the most important aspect of the marketing. The reason being it is through air that the releases are marketed. This feature is part of the record deal. Distribution is determined by factors like the popularity of the song on air, how many call requests to the radio station, what is their budget, their target market and their market strength and base. For a singer with huge record deal their distribution is large.
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