The new mission statement for Rococo, which will ensure increased business, will be “seeking to offer everyone an experience of receiving something that opens the door of the heart, bringing an appreciation of beauty on many levels” (Annmarie Kostyk, 2010). This will ensure that every customer builds loyalty to its products because they will have satisfaction whenever they buy the products.
The goal at Rococo Chocolates is to beat all the competitors and be the number one producer of the best quality chocolate products this turn the view people have about chocolates, not just the chocolate people have grown eating. The fact that the product in this company are liked and praised by many customers is strength to the company. The company keeps on improving its products with the latest Easter Egg Taste, which has ensured loyalty form many of the customers. The company has been able to change the feeling people have about chocolates.
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