Marketing role from business perspective, is on the basis of how marketing persons manages demand and shapes consumer behavior to attain marketing goals of the organization. This is a way that view marketing as an approach the models and design products to persuade potential customers to buy the products (Freeman, 2004, p.62). Under business perspective, it lays emphasis on the product’s place, form and time utility to the consumer at a profit. This perspective has received more of the support from modern corporation’s arrangements that prioritize the consumer at their center of success strategy through branding and advertisement.
Marketing as an Economic Function
In the economical role of marketing, it is a focus on the interface of marketing between demand and supply (Peter, 2006, p. 48). Demand and supply are major components and forces of the economy. Therefore in this view, marketing plays a major role in the economy by effect it has in the creation of goods from producers to the consumers and the market exchanges between buyers and seller. Evidently, marketing within an established economy usually involves several online intermediaries like eBay (Freeman, 2004, p.62), brokers, wholesalers, and advertising agencies. For instance US economic statistics indicate that over 17 million people are employees within marketing sector and 14milion within sales marketing. Thus revenue and wealthy generated by these persons is of high value.
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