The main weakness for this company is the fact that it looses most of the senior officials who leave the company to start their own. Whenever the employees in the administration posts gain the best qualities to make the company beat all its competitors, they leave the company with that experience to pose as competitors.
The market share of Rococo Chocolates has been growing with the growth in the firm. The firm began as a mere shop in which chocolates from other manufacturers were sold. However, it should be noted that not all chocolates were sold in the shop but the “real thing” (Annmarie Kostyk, 2010). This has enabled the firm to gain a great market share from customers of chocolates to party holders.
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