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In the recent past, Coca Cola Company was the one which had the most market capitalization, which was leveraging its performance, its profitability as well as the market share increase for the company. However in the recent past the company has experienced that PepsiCo is fast catching up to the company. “Today, Pepsi generates about 23% of its worldwide profit from carbonated soft drinks while Coke generates about 85% of its profit from carbonated soft drinks such as Coca-Cola and Diet Coke, Levy says.
“Pepsi recognized much earlier than Coke that carbonated soft-drink trends were at risk and that they needed to pursue non-carbs as well as snacks.” (Howard) The Coca-Cola Company is listed amongst the top 100 market capitalization companies standing at number 33 but the PepsiCo Inc is fast on the heels. “On the last trading day of 2005 CCE had a market capitalization of $9.1 billion. The company’s sales revenues were $18.7 billion. On that same day in 2005, the Coca-Cola Company had a market cap of $95.5 billion. The company’s sales were $23.1 billion. Pepsi (PEP) weighed into the fight with a market cap of $97.8 billion and sales of $32.6 billion.” (‘Coke v. Coke’, 2007)