Location is another factor that must be considered while evaluating whether to begin business operations in a poor economy. Location can either help a business grow and lead to its failure since it goes along with the targeted market.
It should be noted that people located in the rural areas usually could afford to purchase the necessities during the recession period when prices of all goods have hiked. On the other hand, those located in the urban areas can afford extra more of products since they are working and expecting income at the end of the day. This implies that an entrepreneur starting a business in the urban areas during recession period has a better chance of succeeding compared to the one in the rural areas where the disposable income of the residents drops drastically.
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