The market too is greatly affected by the lifestyle of their idol. The relationships they have and their marriages and family life. It is for this reason that promoters seek to fully expose the musician in order to increase sales. Currently eating habits too are a way of marketing.
The trend is a more healthy body and diet. They use the behavior and characteristics of the star to promote the product. Geographically Rihanna is best placed to make the most promotions, since most of them are done in theUS, at the same time the best R&B and hip-hop recording studios and companies are in theUS. Her geographical advantage helps in the easy production and marketing of the products.
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