Sample Essay In order for any management to succeed in the globalization, it must engage…
Before any firms decides to engage in globalization strategies, it important to acknowledge the diversity in the globe with different races, ethnic backgrounds and continuous migration of people from one geographical region to another, therefore, the management must identify the different tastes, preferences and the ever changing customer need and specifications so that they can utilize the existing opportunities in the global market. “It is also apparent that different nationalities buy similar products for different reasons and different versions of a product for reasons of values, custom and preference as well as price” (McCall, Stone, 2004).the firm has further to recognize the ever growing world population, these call for the managements of Nokia and MTV to recognize increasing demand for their products, this additionally means that no matter the number of players in the global market, each firm will have a considerable market share as the management uses strategic plans to enter in to the global market and win a considerable market share.
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