Essay: Description of Domino Pizza’s Marketing Strategy

17 Oct

Essay: Description of Domino Pizza’s Marketing Strategy

Sample Essay

Domino pizza is not the largest pizza firm in the world but it makes it to be the largest pizza distributor all over the world. All this is enabled buy its strong marketing strategy.

Initially the marketing strategy was to deliver any order in 30 minutes failure to which the customer was delivered the order free. Some of the employees started to misuse this strategy and thus it was changed to having quality deliveries failure to which the customer could be given another order or refunded for the initial order.

Other marketing strategies that work to date include;

  • Reducing customer churns
  • Driving up same sales for each of the stores worldwide
  • Strengthening and reinforcing their brand continually
  • Capitalizing on the socio-cultural shifts in the U.S
  • Redefining in its future dining strategies in respect to the growing online sales

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