For several years after it was founded up to around 1900, Dominos kept its pizza very simple in order to ensure fast delivery. The only pizzas offered were 16-inch and 12-inch pizzas. Because of competition in the industry, there have been so many changes in the pizza industry. Dominos has been able to differentiate its products in order to attract customers and thus beat its competitors. Pan pizza is a product that has been in the market for long for so many customers prefer it. It required an extensive research to come up with this type of pizza and since then, market research has been the order of the day for Dominos. The employees are all trained to be able to handle the customers with respect and this has been very beneficial for the company. The strong policies in which Dominos is based are quality and speedy and time delivery to ensure customer satisfaction.
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