The category of content theories approach to explaining and understanding employee’s motivation focuses on the content of the motivator and not the process of motivation (Bob et al. 2002; Kenneth 2002). In this category of content theories, there is Abraham Maslow’ Hierarchy of need theory, David McClelland’ Achievement-Power-Affiliation theory, and Frederick Herzberg’ Two-Factor theory. According to Abraham Maslow, he believed that what motivates people is unmet needs which falls into five categories physiological needs; food, shelter as basic needs, sex and clothing, security needs, social needs, esteem needs, and self-actualization needs which is the highest-level need (Eds. Teevan, Birney, RC 1994). Thus, struggling to achieve these needs makes people motivated and work hard so that they can achieve.
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