Essay: Content Theories and Motivation

17 Oct

Essay: Content Theories and Motivation

Sample Essay

The category of content theories approach to explaining and understanding employee’s motivation focuses on the content of the motivator and not the process of motivation (Bob et al. 2002; Kenneth 2002). In this category of content theories, there is Abraham Maslow’ Hierarchy of need theory, David McClelland’ Achievement-Power-Affiliation theory, and Frederick Herzberg’ Two-Factor theory. According to Abraham Maslow, he believed that what motivates people is unmet needs which falls into five categories  physiological needs; food, shelter as basic needs, sex and clothing, security needs, social needs, esteem needs, and self-actualization needs which is the highest-level need (Eds. Teevan, Birney, RC 1994). Thus, struggling to achieve these needs makes people motivated and work hard so that they can achieve.

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