Consumers are very important assets in any kind of business whether profit making or non-profit making. Every entrepreneur starts a business with the intention of serving some type of clients and these kinds of clients are the consumers.This implies that consumers are not only the people who benefit a firm financially but also help it achieve its objectives. Any entrepreneur should make sure that he serves his customers satisfactorily with quality and fairy priced products considering the type of consumers he is dealing with. For instance, there are consumers who prefer cheap products while others prefer expensive products but all based on the financial capability of the specific consumer. This means that there are consumers who will not prefer luxury products but only the basics or necessities (Schiffman & Kanuk, 2007).
These are just excerpts of essays for you to view. Please click on Order Now for custom essays, research papers, term papers, thesis, dissertations, case studies and book reports.