Essay: The Cola Industry

24 Aug

Essay: The Cola Industry

The cola industry in the 21st century is faced with the challenge of earning and maintaining loyalty of consumers globally. In the United States, both Coca Cola and Pepsi continue to intensify their marketing wars.

The cola industry is now developing international marketing strategies that will see the leading companies Coca Cola and Pepsi maintain the loyalty of their customers (Kleindl, 2006).

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