The second issue is the kind of job that the management requires the staff to perform. By considering the fact that they need to increase sales while performing their daily tasks then the management should consider the task ahead. In order for them to motivate the staff in the task, Ms. Barton and Mr. Cornwall should design the job to motivate them.
It is the responsibility of the clerks in the department store to help customers and carry out sales. Since this is part of their job description, the management needs to find a way to redesign the sales task to motivate the staff. This is achieved by changing the content and the process on a job Grant (1990).
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