Essay: British Airways Managed to Withstand the Trial Period

4 Oct

Essay: British Airways Managed to Withstand the Trial Period

Thought the other economic giants are recovering, England’s has been slow and started gaining pace in 2010. The year saw many airlines such as SkyEupoe and Flyglobespan companies collapse while others went bankrupt (British Airways, 2010). British Airways held firm and managed to withstand the trial period.

Part of its recovery of growth strategy was maintaining already existing markets and tapping new markets. These strategies have seen the airline company come up with proposals and agreements with major markets to extend their services there.

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